As agents, we all have our tricks to get in front of a potential client. One of the oldest tricks in the book is to call an expired listing and tell the owner that you have a "client to preview." However, you probably don't have any client in mind. The goal of this tactic is to act like you have someone interested in the house in front of the owner, and then slowly work your way into asking their future listing goals. If all goes according to plan, you will conveniently whip out a listing presentation out from under your arm and give the pitch why they should list with you. The question is... is this ethical? The foundation of an agent-client relationship is built on trust, and the first interaction you have with them is a lie. I personally think this tactic is uncomfortable because I am not a good actor. I have trouble making up fake buyers and I feel like the owner knows what is going on and does not want to be pitched. But, that's just my opinion. What do you think? Am I giving too much away?
