How to Hire the Perfect Assistant

Hiring the right assistant can mean everything for your business. Do it the right way and follow my taboo guidelines to picking the perfect person for your business.

How much should I pay?

The immediate answer is simple. Make it an unpaid internship for the first three months with the possibility of a salary offer. You need a trial period to make sure your assistant knows how to do all of your dirty work and does not sound like Lou Holtz on the phone.  If you end up hiring them, offer them slightly above minimum wage and a percentage of each deal that you close. Explain to them that they will have a tremendous opportunity to make twice their salary after closings. They have no idea you only do two deals a year. Keep in the mind that the training and experience you are offering them is priceless!

Does their background matter?

No it does not. You do not need an Ivy League degree to sell a house. Having a solid resume is a plus, but it means absolutely nothing in the real estate industry. To be completely honest, it does not even really matter if they have a license. But do make sure they have their driver’s license so they can drive you to your inspections after kicking too many back during happy hour.

Should my assistant have a license?

This sounds like a dumb question. Why would you ever want to hire an assistant that does not have their license? I am telling you that there are pros and cons to both. Hiring an assistant with a license is good for legality purposes. However, you will have to worry about them wanting to get on deals with you and eventually become their own agent. This is why you must hire someone that is okay with being an assistant for a large portion of their career.

Do I hire a man or woman? (Because I am a guy. I will do it from a guy’s perspective.)

This is the most important decision you will make. Traditionally, a woman will be more loyal and better with customer service. However, their emotions can be a wild-card when dealing with difficult clients and time constraints. Guys can also make great assistants, but they usually use this position as a stepping stone for the next move in their career.

If you decide to hire a female assistant, you must take into consideration their level of attractiveness. Of course you want a hot assistant, but you have to decide if her cleavage will distract you from your daily tasks of doing absolutely nothing. You do not want to be fantasizing about the girl sitting in the same room as you when you should be following up with the three people that came your open. If you decide to hire a female, hire someone in the 6-7.5 range, not someone you would be afraid to wear gym shorts around. Also, accents are always a plus. So, basically the ideal assistant is a British 7 with phenomenal conversation skills and slightly revealing clothing.

If you decide to hire a guy, make sure that his ambitions do not outshine his duties. You want to hire a guy that is cool, but not that cool. If he actually has a social life and parties you should not hire him because he will be out of commission on the weekends. You should hire someone that is slightly a nerd and that is not quite smart enough to realize that you are underpaying him for doing your entire job.

 

Four Conversation Topics That All Agents Should Master

Real estate agents meet new people every day. This requires us to have strong conversation skills to maintain favorable communication with a variety of different personalities and backgrounds. One thing I have always prided myself on is my ability to adapt to different social groups. I have spent my whole life educating myself on the different cultures around the world and within America. Actually, that is not true at all. I have done nothing to diversify myself whatsoever. But, I have come to the conclusion that knowing four major topics can help get you through conversations, and maybe even lead to some business.

*** Advice: Before we dive into the four conversation topics: I always recommend keeping the conversation as far away from real estate as possible because if you know as much as I do, you do not know anything.

The Four Major Topics

Weather:

This is the lowest form of conversation for basically any situation. You talk about the weather with people that you have nothing else in common with. It is the most agreeable topic and is almost impossible to get wrong unless you are a complete idiot. Also, everyone will agree with what you say regardless if they even believe it themselves because they are on auto-pilot and do not actually care. If it is anywhere above 70 degrees I will open with: "hot out there today huh?" Depending on their response, I then transition the conversation to if they are from "around here," or somewhere else in the United States. If they are foreign I am usually shit out of luck and have nothing else to say.

Location:

Always pray they are from an area that you know. This gives you the opportunity to follow it up with something that sounds super genuine: "Oh Cincinnati, what part? My cousin actually lives in that area." However, you have never been to Cincinnati in your life. For me, the best part of the location question is that it leads to my follow up sports question.

Sports:

Being knowledgeable about sports is extremely helpful in the real estate industry. I have garnered a lot of my relationships with buyers through discussing a sports topic. It is a great way to connect with someone on a more personal level, and is also the perfect tool to use in your follow up emails. This way it makes your email feel more personal and acts as a buffer instead of annoying the shit out of them. For example, I had a buyer from New York who loved the Giants. I began every email with a little update on the Giants each week like: "Manning is a joke, but do you want Coughlin fired?" Although this tactic did not result in an actual purchase (obviously), it did allow me to keep a friendly rapport and may lead me to future business when they decide to sell the home that they did not purchase through me. Now that football, basketball, and hockey are over there is not much to talk about. So, it might be difficult to find someone who cares about mid-season baseball or Dustin Johnson for the next couple of months. Good luck.

Movies:

Always know what major movies are out, especially the kids movies. This way, if the buyer has kids you can ask them if they have taken them to the new movie out. Today, you can use "Inside Out," which is about feelings having feelings. It did decent on Rotten Tomatoes. They might ask you if you have kids. Never outright lie and say that you do if you do not. Always say no, but that you are planning on having them in the next couple years. They have no idea that you are depressed, single, and spend most of your nights drowning yourself in a cocktail of sleeping aids....Anyway, know what movies are out and maybe you can strike up an invigorating conversation.

5 Reasons I Decided Not To List The Playboy Mansion

1) I would not want to host showings knowing that the dude from karate kid probably planted his unwanted seed somewhere around the grotto.

2) The seller obviously has an emotional attachment to the house...Hef will actually literally be living there until he dies. Why have people not addressed how insane this is? Do you want to see his nut sack drooping out of his smoking jacket when you are setting up for your open? I don't think so!

3) I would not like the idea that I would be one of the few visitors who have never gotten laid in the house. I would constantly be disappointed.

4) I would feel the need to disclose the fact that Bill Cosby and other sexual predators were frequent guests...

5) Despite popular belief, I was never in the running to get this listing. This is the real reason I decided against it. If I had the opportunity, I would 100% list this house because it is one of the coolest, most iconic homes in American history. Plus the commission is insane.

 

 

10 Songs That Will Get You Through Anything In Real Estate

When you are halfway home after an open house and you realize you left your charger in the kitchen.

When you are on your way to a listing appointment and you are trying to get pumped up.

When you find out your best friend of twenty years used another realtor to purchase a new home.

When a sexy Escrow rep strolls into your open house.

When you close Escrow and get a fat commission check.

When the seller shows up before your open house is finished. 

When you are driving to the office and you realize that you can make a shit ton of money in real estate and have a sudden second-wind to your career despite years of underperforming.

When your seller decides to go with another agent and your listing expires.

When you are sitting a dead open house and the seller will not leave.

When your Title Rep gives you a weekly update on his marathon training for thirty minutes. 

The Listing Appointment from Hell

I walked up to the front and noticed a strange rectangular sculpture on the right side of the door. Before I knocked, I nonchalantly straightened the sculpture upright on the wall and wiped my feet on the doormat. Shortly after, the owner opened the door and invited me in his home. As I went to shake his hand, I noticed that he was wearing a Boston Red Sox cap.

“Ahh the Sox,” I said. “As a Yankees fan, it is safe to say that 2004 was one of the worst years of my life.”  The seller had absolutely no reaction to my statement and shut the door behind me.

I tried again: “Beautiful home you have here sir. How long have you and your family lived here?” He responded apathetically, “A few years. We really want to move closer to the city.”

I set my listing presentation on a coffee table and began to take out some brochures of my previous listings. “So might I ask, what did you not like about your other realtor? What do you want your next agent to do differently?”

He didn’t even look in my direction and responded, “Sell the damn home.” I started to get a little uneasy, so I took a sip of my water bottle and set it down on the table. He looked at me in horror and slapped the bottle to the ground before it even got settled. A small ring formulated on the wood where my water had been.

“Have you no respect?” He glared. I quickly apologized and wiped my shirt on the table to get rid of the ring. “Look sir, why don’t you give me a tour of the house, and I’ll give an idea of what I think we should price it at.”

As he walked me into one of the bedrooms, I noticed an odd collection of what looked to be a female model. I grinned and said, “Must be your son’s room. Hell of a set of buns on that broad.”

“That’s my daughter.” Of course it was. At this moment, I decided to throw in the towel and get out of there as soon as possible. I grabbed my comps and began to make my way to the door. “Thanks for your time,” I said reluctantly. “I went ahead and straightened that sculpture over your front door. It was a little crooked.” He looked at me in disbelief. “That is my mezuzah you idiot! I am Jewish!”

It is safe to say that I did not get that listing. When my partner asked me how the appointment went, I said, “He didn’t seem interested in selling. No motivation.”

What did I learn?

  • Find things in common with your seller. Don’t bring up opposing viewpoints in sports, politics or religion.

  • Put your water on a coaster.

  • Do not make any flirtatious comments about the seller’s daughter — or son.

  • A mezuzah (Hebrew: מְזוּזָה‎ “doorpost”; plural: מְזוּזוֹת mezuzot) is a piece of parchment (often contained in a decorative case) inscribed with specified Hebrew verses from the Torah. It is supposed to hang crooked.

5 Things Agents Should Stop Doing NOW

1) Stop over-selling your listing with pointless details: I had a showing a couple days ago where the other agent did not shut up the entire time. It took nearly thirty minutes to get out of the foyer before I had to cut him off midway through his historical thesis on the "foundation." He literally made my client hate the condo and hate him as a person. We were also late to our other showings because of this asshole. If you are an agent, you need to have social awareness. Nobody cares that the wallpaper was "imported from England" because it probably wasn't and that literally means nothing. Get it together.

2) Stop emphasizing how "motivated" your seller is: If your seller is so motivated then why has their home been on the market for three months without a price reduction or any form of staging? If your seller is so motivated then why did they reject my all-cash offer at asking? If your seller is so motivated then why is he personally emailing me saying that he hates his agent and wants to take his home off the market and re-list with me after the new year?

3) Stop talking about views that do not exist: Oh you can see the ocean on a perfectly clear day if you are seven feet tall through the Hubble telescope on the roof deck that we can not access? Oh you can see downtown from the master if the adjacent apartment complex was demolished? Oh you can see the neighbors having sex through the guest bedroom if you don't frost the windows?!

4) Stop telling me how busy you are today: My client and I do not care how many fake escrows you are in right now. Yes, we were five minutes late to the showing. Get over it and walk us around the house we are trying to accomplish the same goal here.

5) Stop saying: "follow up" so much: I do not know why this bothers me. But, it does. Agents love saying "follow up" more than they love prematurely counting their commission before they even write. Just say you will talk to your client and get back to me. Also, don't say "touch base" anymore. It sounds sexual.

Who To Bring To Your Office Holiday Party

So, your office party is in two weeks and you have nobody to take. Assuming you are single or just hate your spouse, here is a simple guide on who to choose as your date.

1) Take someone who is at least somewhat in your league:

I have been to office parties where some dudes have shown up with girls that are ten times better looking than them and it just looks stupid. Do not take anyone you have to pay just to be with you.

2) Take someone who will dress classy:

If you are a girl, do not take a guy who thinks he can dress like Pharrell. In fact, do not take anyone who will wear a hat at all. This is not the Kentucky Derby. Also, make sure your date wears something appropriate. I'm always down for boobs, but keep it under control this is a work party not the Playboy Mansion.

3) Take someone within your age range:

Last year I saw a thirty year old girl with someone who looked like they belonged in a retirement home. Everyone was talking about it. I am still talking about it. Like...I wonder what was going on there?

4) Take someone who can handle their liquor:

Open bars can be dangerous for anyone, especially Realtors. Make sure your date can hang with your coworkers without blacking out and projectile vomiting on your office manager.

5) Take someone who actually likes you as a person:

This may be difficult. However, it is important to take a date that will speak positively about you behind your back. The last thing you want is your date running their mouth about your gambling addiction while you are taking a piss.

10 Fictional Clients I Wish I Never Had

1) Larry David (Creator of Seinfeld)

Mr. David was a nightmare to work with from the beginning. He fired me because I tried to elevate "small talk" to "medium talk" with his assistant.

2) Bob Knight (Former Head Coach of the Indiana University)

Bob was great to work with until I recommended staging his house. He ended up chucking one of the kitchen chairs at a potential buyer for making a low-ball offer.

3) Khaleesi (Game of Thrones)

I originally took her as my client because she is smoking hot. However, it was impossible to find her a spacious Victorian in the Hills with a three car garage, pool, and a 40,000 square foot dungeon for her dragons.

4) Gollum (Lord of the Rings)

Not only did this "guy" smell like Orc shit, but he only talked in plurals. He kept calling me his "Agentses" and was always scraping around the backyard for some engagement ring one of the buyers dropped.

5) Two-Face (Batman)

I was the listing agent on Mr. Dent's home. Every time I brought this asshole an offer he would flip a coin to decide whether or not he would accept it. Then he would just end up killing the buyer.

6) Chumbawamba (Creator of Tubthumping)

These anarchists were clinically insane. Not only were they not pre-qualified, but they would only let me play one song the whole time they were in my car.

7) Sayid (The Iraqi Torturist from LOST)

He was just impossible to negotiate with.

8) Monk (Detective played by Tony Shalhoub)

We have all had sellers who are OCD. Monk took it to a whole new level. He cancelled the listing because I did not refill his Brita water filter to the level he left it at.

9) Al Gore (Creator of "An Inconvenient Truth")

He wanted bathrooms that filtered out his own urine into sustainable drinking water. Enough said.

10) Kobe Bryant (Former Los Angeles Lakers Star)

He originally thought he could sell his house completely by himself. After failing miserably he hired me and then proceeded to fire me because I was two seconds late to a showing. He also questioned my commitment to the industry as a whole.